Because of their conservative outlook, the growing church clergy members in our study took Jesus’ command to “Go make disciples” literally. Thus, they all held the conviction it’s “very important to encourage non-Christians to become Christians,” and thus likely put effort into converting non-Christians. Conversely, because of their liberal leanings, half the clergy members at the declining churches held the opposite conviction, believing it is not desirable to convert non-Christians. Some of them felt, for instance, that peddling their religion outside of their immediate faith community is culturally insensitive.